Spider Man Homecoming Advertising Campaign

Sony claims they have "evolved" their advertising campaigns to surpass a simple 30 second commercial slot.
Spider Man Homecoming has not only has TV and online commercials, but partnerships and co-beneficial product placements.
The movie had an exclusive, custom ad for the NBA Finals.
The movie had a duel ad with the computer company Dell, the car company Audi, and even Pizza hut.
Pizza Hut boasted special edition sporting the comic book hero's likeness, along with a promotional food item called "Cheesey Bites".

 

Sony had both a partnership with Audi and a product placement within the film itself. Audi produced a comical short, with the protagonist Peter Parker taking his driver's license test. This provided hype for the movie while also giving fans extra content. There were also publicity stunts, like a costumed Spider Man posing with crowded fans on the hood of a detailed Audi car.

A scene from the film where Spider Man commandeers another student's car.

Audi's promotional short.

Spider Man posing with excited fans on top of a custom Audi for a publicity stunt.